I would like to introduce you all to Kenzie Snowden! She is the owner of Kurated, with Love. Recently, I received the opportunity to interview her! Check it out below!

What’s the name of your business, and what does it entail?

I am the owner of Kurated, with Love, a natural luxury home fragrance line on a mission to bring love, light, and health to the homes of all fragrance and candle lovers.

What’s the story or inspiration behind why you started your business?

At Kurated, with Love, our mission is simple yet impactful: to create a line of products that not only make your homes smell incredible but also positively impact the environment and your well-being.

After learning that one of my favorite big-brand home fragrance lines was made with harmful chemicals, I was inspired to create a cleaner and healthier alternative. That’s why I ensured I used high-quality ingredients like 100% natural soy wax in my product line.  

Soy wax is a renewable resource, making it a sustainable choice for the environment without compromising our customer’s indoor air quality. I strongly believe that we are all responsible for reducing our carbon footprint, and Kurated, with Love, allows me to contribute to that goal by offering eco-friendly products.

Furthermore, I wanted to create a luxurious experience for my customers. I carefully select high-quality fragrance oils that create a captivating scent and promote relaxation, stress relief, and overall well-being. The power of scent is incredible, and I wanted to harness that power to enhance the ambiance of any space.

I love experimenting with different fragrance combinations, designing elegant packaging, and creating unique products that bring joy to others. It’s incredibly rewarding to see customers fall in Love with my creations and come back for more.

Since you’ve been on your entrepreneurial journey, what has your experience been like thus far?

Running a home fragrance line has taught me invaluable lessons about entrepreneurship, creativity, and the power of passion. Now halfway through my second year in business, here are some of the key lessons I have learned so far:

1. Embrace your passion: When you are truly passionate about what you do, it becomes a driving force that propels you through challenges and setbacks. Being passionate and clear in my purpose to deliver clean-burning products has kept me motivated and dedicated, even when the road got tough.

2. Perseverance is key: Building a business is not a smooth journey. There will be obstacles, failures, and moments of doubt. But it is essential to persevere and keep pushing forward, learning from each setback and using it as a stepping stone towards success.

3. Customer feedback is invaluable: Listening to your customers and valuing their feedback is essential for growth. I am so grateful to our community, whose feedback has helped us continuously improve our products and provide a better experience.

4. Building a supportive network: Surrounding yourself with like-minded individuals who support and believe in your vision is essential. They can offer guidance, advice, and encouragement during challenging times, and their collective knowledge and experiences can be a valuable resource.

5. Quality and uniqueness matter: In a saturated market, it is crucial to stand out by offering high-quality, unique products. Paying attention to the smallest details, sourcing the best ingredients, and ensuring exceptional craftsmanship will differentiate your brand and help you build a loyal customer base.

6. Gratitude and humility: Running a small home fragrance line has taught me the importance of gratitude and humility. Being grateful for each customer, each sale, and each opportunity keeps me grounded and reminds me of the impact I can make through my passion. Humility allows me to learn from others, admit my mistakes, and continuously improve.

In sum, entrepreneurship has been a transformative journey that has taught me invaluable lessons, shaping me both as an entrepreneur and as an individual. I am grateful for the challenges, the triumphs, and the growth it has brought me.

When you’re not busy working, how are you practicing self-care and pouring into yourself?

Taking care of myself is a personal journey that I prioritize. I understand that my well-being is interconnected, and neglecting one aspect can have a ripple effect on other areas of my life.

For instance, when I prioritize physical self-care, it not only boosts my energy levels but also reduces stress and improves my mood. Similarly, when I prioritize emotional self-care, it positively impacts my physical health by lowering the risk of stress-related ailments and promoting better sleep.

That’s why I make a conscious effort to care for all aspects of my well-being. I engage in activities that support my physical health, such as exercise and proper sleep. I also take time to nurture my emotional well-being through meditation and mindfulness. To stimulate my intellectual growth, I constantly seek knowledge by reading, learning, and listening to thought leaders through podcasts. Lastly, I nourish my spirit through prayer and reflection, allowing me to stay connected to my purpose and inner peace.

By prioritizing self-care in all these different areas, I am able to embrace a holistic approach to my well-being and live a fulfilling life.

When it comes to women and our women’s community, what would you like to see more of?

I want to see more women, particularly black women, experience the fullness of life without being overwhelmed by the expectations of others.

Share any websites, social media handles, and how we can connect with you and your work!

You can check out my fragrance line on my website kuratedwithlove.com and you can keep up with the latest product drops and in-person shopping experiences on Instagram @kuratedwithloveco.

Thank you so much Kenzie!